INSIGHTS
Why you have to prototype an App in 2021
Mobile apps are complex products that require our full attention during the development process, and even before it. You may wonder why a certain app looks and feels the way it is - who designed the functionality, who decided to place the button in the top right corner, or [...]
What is UX and UI for Mobile Apps?
UI and UX Design for Mobile Applications If someone asked you to describe the importance of mobile apps today, what would you say? With every new day, there seems to be more and more new ones in the app stores, some to make our work easier, and [...]
Top 5 Mobile Measurement Partners in 2021
Even if you are not the one responsible for mobile app performance, there is still a lot you should understand about this side of a business. MMP stands for “Mobile Measurement Partner”. The purpose of this is to help mobile marketers understand what medium performs the best, how [...]
Native App vs Cross-Platform vs PWA
Native App vs Cross-Platform vs PWA Development: Which one is a perfect choice for your business? Building an app is a great way to achieve your business goals, no matter what you strive to accomplish whether it is brand awareness or an additional source of revenue. An app is [...]
Open4Business: How to reach 5K new clients in 7 days
Open4Business campaign can help local businesses reach 5k new clients in 7 days We’ve all heard the same phrases recently: "Don't touch your face!” “Respect social distancing.” “Wash your hands, and avoid crowds.” These pieces of advice seem like promises of safety and protection in uncertain moments. They make [...]
7 Key Tips for Driving APP User Engagement
Once you launch your app, the User Engagement strategy should be waiting on your desk. At the very beginning, users are deciding whether or not your app is worth downloading, so you need to have strong messaging to show the long-term value of it. One thing is for sure – simply showcasing the app features won’t get you very far. The more specific the problem is that you tend to solve, the more you need to educate your users about the app. We’ve highlighted 7 of the best user engagement tactics, to retain your users and keep them satisfied.