Geofencing is the process of setting a virtual fence around a given location, using GPS or RFID technology. When mobile, or other devices, enter or exit that area, it triggers a desired action. The triggered actions can be banner ads, push notifications, pop up ads and other ad formats.
Geofencing is a proven strategy for raising sales and increasing online and offline visits. 3 Out of 4 consumers complete an action after receiving a message when approaching a specific location, and 53% of shoppers visited a retailer after receiving a location-based message. It’s simple to use, and on MarkitIQ you have different options. You can draw a fence, upload a list, import zip codes, or select territories by radius. Pretty big choice, right? Also, with available filters that help you narrow your audience down, you can save money while reaching out to relevant prospects.