01 / Direct Mail
Make a memorable first impression.
High-impact postcards place your offer directly in the hands of new residents when they are actively selecting local businesses.
Marketing Automation by Ridgemax
Smarter marketing, powered by data and automation.
Ridgemax is a marketing automation company focused on direct mail and digital automation, integrated list acquisition, and best customer modeling. We help businesses identify the right audiences, coordinate multi-channel campaigns, and turn customer data into more effective marketing.
Direct Mail Automation
Digital Automation
List Acquisition
Best Customer Modeling
Automatically Connect to New Neighbors
Reach new movers while they are choosing local providers, forming new buying habits, and making their highest concentration of household purchases.
Direct MailA tangible first impression
Digital AdsRepeated online visibility
AutomatedFresh audiences every month
Local Opportunity
See How Many New Residents are in Your Area
Search by ZIP code or address, choose a radius, and view recent new mover counts around your business.
One platform. Two channels. Better local reach.
Ridgemax helps businesses automate list acquisition, campaign targeting, print production, mailing, and digital display activation. MarkitIQ keeps your brand visible in the mailbox and online.
Direct Mail
Reach selected households with high-impact postcards or mail pieces.
Digital Display
Extend the same campaign with matching banner ads across digital channels.
Automation
Set the campaign rules once, then let MarkitIQ execute every month.
Campaign Portal
Launch targeted campaigns in minutes.
MarkitIQ campaigns are managed in an online portal built for fast setup, flexible targeting, and clear reporting—so your team can move from idea to launch without a long production cycle.
Launch in minutes
Create and activate direct mail plus digital display campaigns quickly from the MarkitIQ portal.
Target by map, radius, or ZIP
Select targeted prospects by drawing on a map, choosing radius areas, or entering ZIP codes.
Specialty campaigns
Along with New Movers, launch campaigns for special events, grand openings, sales, brand recognition, new prospects, or uploaded client lists.
Free mail tracking
Every job includes mail tracking to help you monitor campaign progress after launch.
Online reporting
View online reports for mail delivery and digital ad engagement in one convenient place.
1-1 trackable QR codes
Add individual trackable QR codes to connect each mail piece to measurable online response.
Why New Movers Matter
Industry studies point to a narrow, high-value buying window.
Moving resets routines. New households need providers, services, repairs, furnishings, restaurants, healthcare, financial services, and other local relationships. MarkitIQ turns that life-event trigger into a repeatable monthly campaign.
U.S. Census geographic mobility data confirms a steady annual audience of households changing addresses.
Deluxe summarizes new mover spending on home needs as a $170B annual market.
DeepSync reports 90% of new movers are willing to try new brands and 88% are willing to test a new service provider.
V12/Predictive survey findings show strong home project intent among new movers.
Main Program
New Mover Marketing
New movers are actively choosing providers, stores, services, and local favorites. MarkitIQ delivers your message to new movers in your community automatically each month.
- Monthly new mover list acquisition
- Targeted direct mail execution
- Coordinated digital banner ad campaign
- Turnkey setup and ongoing automation
- Portal-based campaign launch, tracking, and reporting
New mover opportunity
80%
Porch Group Media reports that 80% of new movers redeem coupons from merchants before, during, and after the move.
How MarkitIQ works
Define the audience
Select markets, targeting rules, offers, and campaign creative.
Automate the list
Ridgemax acquires and refreshes qualified new mover data each month.
Launch both channels
Direct mail and digital display ads are executed together for broader impact.
Keep running
Your program repeats automatically, creating a reliable monthly marketing engine.
Optional Upgrade
Best Customer Modeling
Ridgemax can analyze your best customers to identify lookalike prospects and prioritize audiences that resemble the households already buying from you.
Use modeling to improve targeting
Find stronger prospects, refine campaign strategy, and focus spend where it is most likely to matter.
Sources used for website statistics
- U.S. Census Bureau, “United States Migration/Geographic Mobility At A Glance,” 2025.
- Deluxe, “New Mover” life-event marketing overview.
- DeepSync, “An Overview of New Mover Data.”
- PR Newswire, “V12, a Porch Group Company, Publishes 2022 New Mover Trends Report.”
- Porch Group Media, “New Mover Marketing Trends.”
- Doceo summary of ANA/DMA Response Rate Report benchmarks for direct mail vs. email.
Request a Demo
Ready to automate new mover marketing?
Tell us a little about your business. A Ridgemax representative will contact you to schedule a MarkitIQ demonstration.